Sands beer featured in Southern Boating’s May Issue.
Freeport, Grand Bahama – Despite all the gloom and doom in Grand Bahama, the Bahamian Brewery and Beverage Company continues to thrive in the second city! In fact they are currently featured in Southern Boating’s May issue now on newsstands.
The internationally distributed magazine reaches more than 150,000 readers and has an annual subscription base of 47,000. According to the magazine’s website http://southernboating.com, the monthly magazine is “written for those who enjoy an active, family-oriented, boating lifestyle by an editorial team enjoying literally hundreds of years of personal, hands-on boating experience.”
Southern Boating is the largest boating magazine in the southeastern United States and has more than 38 years of history in the business. Most importantly for the brewery, the magazine caters to “a well-heeled boating audience equally dedicated to long-distance cruising, coastal boating, recreational fishing, and water sports.”
“These are the tourists we see three or four times a year in The Bahamas,” noted James “Jimmy” Sands, CEO of Bahamian Brewery and Beverage Co. Ltd. “Whether they dock in Nassau, Grand Bahama, Abaco, Exuma, etc … we want them to sip a Sands!” The well-known entrepreneur is the main focus of the four-page spread in the magazine’s May issue, which also highlights Bahamian cruising grounds, culture, events and cuisine.
“We chose Jimmy and his brewery because of our keen interest in Grand Bahama and because of his well known entrepreneurship for Bahamians,” said Marilyn Mower, Southern Boating’s Editor. “I think our readers would enjoy touring the brewery when they visit Grand Bahama, and let’s face it we like the beer too!” Mower is a keen boater herself and lives on a small motor yacht in Florida; she flew in to Grand Bahama to interview Sands at his multi-million dollar brewery.
“I found myself talking to a passionate brewer who is so very proud to be Bahamian,” she noted. “Jimmy and his team were so welcoming to me, I was able to see the entire brewing process and they made sure I sipped a Sands as well as the wonderful High Rock.”
‘Tapping an Idea’, the feature article on the brewery, recounts the history of Sands and his family’s history in the wine and spirits business and highlights his passion for brewing a truly Bahamian beer. “For four years I sat on the beach turning ideas over in my head, planning the details of how I would build a brewery when my non-compete clause expired” says Sands in the Southern Boating issue.
To read the entire article interested persons can click on to the Southern Boating website at http://southernboating.com and scroll down to featured articles. “We are very proud to be featured in Southern Boating” said Sands. “Its great to see all our hard work being appreciated by our neighbors, I’m an extremely proud Bahamian today!”
References: Marilyn Mower, “Tapping an Idea,” Southern Boating 01 May. 2010
Sands helps Hands 4 Hunger
Sands Brewery helped sponsor Paradise Plates, Hands For Hunger’s second annual fundraiser held in the Crown Ballroom at Atlantis. This event served-up another unforgettable evening to the more than 450 hundred guests who came out in a large show of support and helped to surpass the fundraising goal set for the evening to help fight hunger in The Bahamas. Since Hands for Hunger began in March of 2009, they have already distributed over 200,000 lbs of food to those in need (approximately equal to 200,000 meals served). For more information on Hands For Hunger to volunteer or make a donation call 327-1660 ext. 241 or visit www.handsforhunger.org.